Service Implicit
Any message arising out of customer’s action typically against a transaction/relationship with the enterprise that is not promotional, will be considered as Service-Implicit message.
⇒ Confirmation messages of a Net-banking and credit/debit card transactions.
⇒ Product purchase confirmation, delivery status etc. from e-comm websites
⇒ Customer making payments through Payment Wallet over E-Commerce website/mobile app and an OTP is sent to complete the transaction.
⇒ OTPs required for e-comm website, app logins, social media apps, authentication/verification links, securities trading, demat account operations, KYC, e-wallet registration, etc.
⇒ Messages from TSP/ISP.
⇒ Periodic balance info, bill generation, bill dispatch, due date reminders, recharge confirmation (DTH, cable, prepaid electricity recharge, etc.)
⇒ Delivery notifications, updates and periodic upgrades.
⇒ Messages from retail stores related to bill, warranty.
⇒ Messages from schools-attendance/transport alerts.
⇒ Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports.
⇒ Confirmatory messages from app-based services.
⇒ Govt/DOT/TRAI mandated messages.
⇒ Service updates from car workshops, repair shops, gadgets service centers.
⇒ Directory services like Justdial, yellow pages.
⇒ Day-end/month-end settlement alerts to securities/demat account holders.
Examples for templates
Actual message |
Required Template Format |
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Thank you for using EMI Facility on your IDBI Bank Credit Card 4***3495 EMI request for Rs. 25000.00 executed on 01/07/2019
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Thank you for using EMI Facility on your IDBI Bank Credit Card {#var#} EMI request for {#var#} executed on {#var#}
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YES BANK - Your new bill for BESCOM Bangalore - account 0842948000 for Rs 4339.00 could not get scheduled because auto pay limit is less than the bill amount.
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YES BANK - Your new bill for {#var#} - account {#var#} for Rs {#var#} could not get scheduled because auto pay limit is less than the bill amount.
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account: 674508 is your samsung account verification code.
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account: {#var#} is your samsung account verification code.
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transaction alert: 49.0 was used from your flipkart gift card 6000172013334850 for order od117666705985700000 on flipkart.balance remaining in the card: 0.0.if you dont recognise this transaction, please reach out to http://fkrt.it/q0rbconnnn immediately.
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transaction alert: {#var#} was used from your {#var#} gift card {#var#} for order {#var#} on flipkart.balance remaining in the card: {#var#}.if you dont recognise this transaction, please reach out to {#var#} immediately.
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Kindly note that the free look period for your insurance cancellation is 15 days from date of receipt of insurance policy. Regards, Bajaj Finance Ltd.
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Kindly note that the free look period for your insurance cancellation is {#var#} from date of receipt of insurance policy. Regards, Bajaj Finance Ltd.
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dear k, otp is 2568 for order id #101794788 at dailyorders phone case maker mobile app, kindly enter it to confirm your order. thank you!
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dear {#var#}, otp is {#var#} for order id {#var#} at dailyorders phone case maker mobile app, kindly enter it to confirm your order. thank you!
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- Do’s for Content Template
- Use promotional category for communications intended to send from numerical sender id only.
- Transactional category to be used by banking enterprises only & for OTP messages during fund transfer; online payment; merchant txn only.
- Service – explicit category needs to link consent template as well, without which the template gets rejected.
- Choose a relevant/recognizable name for templates
- Use message type as “TEXT” for all general messages & “Unicode” for regional messages.
- Variable {#var#} insertion to be required against values like date; amount; a/c no; OTP; names; etc.
- Always use notepad or notepad ++ to create template, to avoid additional spaces and invalid characters
- Min fixed char required in templates is 6 char (applicable in pure OTP messages only)
- Linking of consent templates for content template categories “promotional” & “service – explicit” is optional (not mandatory)
- Don’ts for Content Template
- Same content template against multiple headers.
- Header selection against irrelevant templates
- Selecting “Transactional” category by non-banking enterprises.
- No or invalid variable format in templates.
- Using double spaces in templates (this can be pre-checked by verifying the template on notepad++ before template submission)
- Templates with less than 6 char or variable insertion alone as template using multiple templates (eg: Dear customer {#var#}{#var#}{#var#}.)
- Do not use external fonts or characters other than those appear on keyboard.