Header is a unique 6-digit string created by an entity for sending commercial communication. Header should be connected to entity’s business category and relevance.

As per the regulation, number series for different types of commercial communication via voice are as follows:

i. “140XX” for sending promotional messages

ii. Fixed line number series (‘040’, ‘044’, ‘022’) for sending transactional/ service messages

No. Headers are non-transferrable. However, a PE can surrender a registered header. Surrendered header is sent back to the header pool and can be allocated on request to any interested PE by header registrar

No, a Principal Entity is not allowed to block a header series for sending commercial communication.

Header is a unique 6-digit alpha string assigned to an individual, business or legal entity for sending commercial communication. Special characters such as @, $, %, &, etc. and blank space (“ ”) are not allowed.

Every principal entity or telemarketer on-behalf of principal entity need to register header with access providers as per the procedure below:

i. Login to the Trubloq using Telemarketer/Principal Entity login credentials

ii. Go to SMS headers-> Add header in header page

iii. Fill the requisite details such as content category, sender ID / header and provide details of sender

iv. Submit the request for approval and make payment through available payment modes

v. Header registrar will validate and verify details provided by the telemarketer/Principal Entity within 60 mins.

vi. On successful registration, the registrar will approve, register the header on the DLT Platform

vii. The registrar function will communicate successful renewal or any discrepancy i.e. missing document or incorrect details with the applicant on the registered e-mail and mobile number in the defined TAT (72 hours).

A newly registered header comes with a lifetime validity. But, if found inactive for more than 90 days, it will be sent back to the header pool and made available for others.

There is no limit on the number of headers registered by a principal entity till date. However, a minimum of one header needs to be registered by a principal entity to send commercial communication to its subscribers

Yes, there is an exclusive header list which cannot be used by a Principal Entity or Telemarketer on-behalf of a Principal Entity at the time of header registration.

The list covers different categories and may not be limited to:

i. Names of celebrities, politicians

ii. Trademarks

iii. Registered companies, brands

iv. Any obscene material

v. Govt., SEBI related headers

Yes, Trubloq enables a Principal Entity/ Telemarketer on behalf of Principal Entity to bulk upload header/ sender ID(s) for transmission of commercial communication.

Promotional Message

Promotional message means commercial communication that can be sent to a mobile subscriber whose preferences are not set (not on DND). Or, any commercial communication that an enterprise can send to an intended Recipient after taking consent to send such messages.

Header (6-digits): 565690, 787878, 987123, 555555, etc.

Sample SMS template1: Happiness Sale on 21 & 22 Dec. Get up to 71% OFF on over 100 brands. Register & get EXTRA Rs. 100/- OFF. Give missed call to 808XXXX234. TnC

Sample SMS template2: 24 Hr Kitchen Furniture SALE up to 35% OFF, till 22 Dec, T&C

Sample SMS template3: Get MY DIET by <NAME OF CONSULTANT> & lose up-to 10Kg. No exercise. No machine. First free consultation Click <URL>. To revoke consent, send SMS as REVOKE HEADER to 1909

Transactional Message

Transactional message means a message which contains One Time Password (OTP) and requires to complete a banking transaction initiated by the bank customer. This is applicable to all banks including national/ scheduled/ private/ Govt. and MNC banks.

Header (6-alpha): KLMNOP, TRUBLQ, DLTDLT, etc.

Sample SMS template1: 763892 is the OTP for trxn of INR 9876.90 at ABCD App with your card XX0000. OTP is valid for 10 mins. Pls do not share it with anyone.

Sample SMS template2: 763892 is OTP for txn of INR 373.32 at ABCD on XYZ Bank Credit Card XX0000. OTPs are SECRET. DO NOT disclose it to anyone. Bank NEVER asks for OTP.

Service Implicit Message

Service Implicit: Any messages, arising out of customer’s actions or his relationship with the Sender, that is not promotional, and is not in the interest of the customer to block such communications. These messages may or may not be triggered by a subscriber-initiated transaction and will not be blocked for subscribers who have otherwise blocked service messages also.

 Confirmation messages of a net banking or a credit/debit transaction;
 Product purchase confirmation; delivery status of a parcel;
 OTP required for e-commerce website, app login, social media apps, KYC, etc.;
 Messages from home operator; Messages from schools regarding attendance/transport;
 Messages from hospitals/clinics regarding appointment/discharge reports;
 Govt./TRAI/DoT mandated messages, advisories, messages from state Govt., LEAs, local
authorities, traffic advisories, election commission, disaster management advisories;
 Service messages from car workshops, gadget service centers;
 Day-end/ month-end settlement alerts to securities/demat account holders.

Header (6-alpha): ABCDE, AFIOMA, UNFOCO, etc.

Sample SMS template1: Hello! Your A/C no. <XXXXX> has been debited by Rs. <XXXX> The A/C balance is Rs. <XXXX> on <DD/MM/YY> The A/C balance is Rs. <XXXX> Info: <TYPE>/<PURPOSE>/< Rs.  of template OR REFERENCE NUMBERs

Sample SMS template2: Dear Customer, as per your request, contact details have been updated against your fixed deposit account.

Sample SMS template3: Dear Customer, your order has been picked up by the delivery boy and is on his way. Your delicious pizza is reaching early!

Service Explicit Message

Any service message which doesn’t fall under the category of service message (Implicit) will be sent only against service explicit, digitally verified/verifiable consent that has been taken from the subscriber by the respective enterprise.

Header (6-alpha): NUTUKI, PRIZEM, ZSERTA, etc.

Sample SMS template1: Dear Customer, Congratulations on your Home Anniversary! Now avail a Top-up up to Rs 50 lacs* with ROI @9.20%* on your Home Loan. Call Toll Free 1800XXXXX00 *T&C

Sample SMS template2: Dear , based on your relationship, we are approving a per-approved Home Loan up to Rs. 1 crore. Click here https://www.domain.com/ . Regards, QT Housing. T&C.

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