As per the regulation, it is mandatory for every entity to register on DLT platform for transmission of commercial communication.

Classification of Principal Entity are:

i. Individual

ii. Sole Proprietor

iii. Partnership Firm

iv. Private/ Public/ Govt. Limited Company

v. Limited Liability Partnership

vi. Trust, Association, Security & Club (TASC)

vii. Govt. Entity


Functions of a Principal Entity:

i. Register with Operator’s DLT platform by submitting business documents.

ii. Select a Registered Telemarketer (RTM) and choose to give permission to perform functions on its behalf.

iii. Acquire consents from consumers (mobile subscribers) through SMS, Web or Mobile App and upload them on DLT platform.

ii. Register all it Headers and Templates on the platform through its login

iii. Use the selected RTM to send communication (SMS and Voice)

Yes, the Principal Entity ID will be unique across all telecom Access providers in India.

For a Principal Entity, it is not required to register separately with each Access provider/DLT platform.

Each Principal Entity needs to register only once with any of the Access Provider to obtain an Entity ID.

A Principal Entity (PE) can register using the following steps:

i. Visit DLT platform (Hyperlink) and select to sign up as an Enterprise.

ii. Provide valid business PAN, details of authorised person (mobile no. & email ID), business proofs and upload the documents and then pay the registration fee.

iii. Entity registrar will validate and verify details provided by the Principal Entity within 72 working hours.

iv. On successful registration, the entity registrar will approve, register and activate the Entity ID on DLT.

v. The registrar function will inform successful renewal or any discrepancy, i.e. missing document or incorrect details with the applicant on the registered e-mail and mobile number in the defined TAT (72 hours).

vi. Post PE ID activation, each Principal Entity can login to the portal and carry out its functions as per business requirement.

vii. In case the Entity fails to submit requested documents or address queries raised by Registrar within 15 working days, the account will be deleted. In such a scenario, Entity has to create a new account from the beginning.

Mandatory documents are as follows:

i. Govt. registered entity – Letter of Intent/ Agreement issued by the Govt. of India or State Govt.

ii. SEBI registered entity – Certificate of registration issued by SEBI as well as Entity validation on SEBI portal

iii. POI of authorised person.

iv. LOA addressed to TM.

Yes, it is necessary for a Principal Entity to define its line of business. Entity can choose from the list of options during the singup process.

No, a Principal entity cannot send commercial communication related to other line of business as regulation mandates that the content of commercial communication must be aligned to the line of business of the Principal Entity

The validity of a Principal Entity (PE) registration is 1 Year. PE can renew post expiry based on terms and conditions prevailing at that time. A grace period of 30 days will be given.

A Principal Entity can add, modify/ remove a telemarketer in the following ways:

i. Visit Trubloq (Hyperlink) and login to access Principal Entity portal with registered login credentials

ii. Go to telemarketer->Add a telemarketer

iii. Further, on Telemarketers page, the principal entity can select a preferred TM from the list of all registered Telemarketers (Aggregators Function and Delivery Function)

iv. Once a telemarketer is selected it gets reflected on the Manage Telemarketer (summary) page with status- ‘Active’

v. Trubloq also enables the Principal Entity to modify/ remove any of the desired telemarketer by selecting the delete option

There is no limitation on the number of TMs (TM-DF/ TM-AF) registered by a Principal Entity. However, for sending commercial communication each PE shall select minimum one TM at the time of registration.

A registered telemarketer after logging into the telemarketer’s portal can view and approve/ reject the request received from a principal entity for transmission of commercial communication.

Letter of Authorisation (LoA) shall be signed by authorised signatory of a principal entity to allow/ delegate select functions to a telemarketer on behalf of the entity. LOA is a mandatory document for a telemarketer to register on-behalf of a principal entity.

Important considerations in LoA:

i. Name of principal entity

ii. Name of the signatory with designation and contact details (mobile number and email)

iii. Business details and purpose for which LoA is being assigned

iv. Name of the telemarketer with details of Key Account Manager

No, a Principal entity cannot perform delivery function on its own. It has go through a RTM with delivery function to send the communication.

Yes, headers and templates registered under a Principal Entity can be used by other telemarketers managing Principal Entity’s account for different functions.

Trubloq helps you track activities/ functions on real time basis and monitor performance of your RTM.

To monitor the activities/ functions performed by a telemarketer on-behalf of a principal entity, a principal entity needs to login to Trubloq (Hyperlink) using registered login credentials and view the dashboards.

Trubloq enables the Principal entity/telemarketer (on behalf of principal entity) to upload its existing customer’s consents on DLT platform. Existing consent can be uploaded by following below mentioned steps:

i. Visit Trubloq (Hyperlink) and login using registered credentials

ii. Go to consents -> Select upload

iii. Define purpose of consent, upload CSV file (sample template available on portal) and submit

As per the regulation, all Principal Entities and Telemarketers need to register on the DLT platform to facilitate commercial communication. A Principal Entity willing to perform the telemarketer function needs to register as a telemarketer (TM-DF for delivery) separately.

Yes, a Principal Entity can assign multiple telemarketers to manage their accounts for transmission of commercial communication

An Entity is typically a legal entity. If a group company has multiple legal entities under it, then every legal entity needs to be registered separately on the platform as different Principal Entity based on its line of business.

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