Pay-Per- Click, is the most effective marketing model to direct traffic to your website through the advertisements on the leading search engines and other relevant sites or directories. But, paid search campaign is not a ‘set it and forget it’ – as you need to spend time in managing your ads – that’s where the PPC management services come in the picture. It requires careful and consistent monitoring and management due to many factors, and mismanagement can lead to ineffective ads and loss of budget, resulting in a money drain.
Obligr offers a complete PPC program development as well as ongoing optimization as a part of their PPC management services in India or worldwide. If you’re not happy with your existing PPC campaign, we can also overhaul it for best results.
It depends on a number of factors, like the size of the website, content quality, methods used for link building, the time when the links are created, targeted keywords and many others. Though it takes time to get top ranking with SEO and you also need to ensure ongoing optimization to maintain those results, you can expect the improvements after 3 months you continue with effective SEO.
There are two websites that sell PPC advertisements, which are Google Ads, and Microsoft Bing Ads. Various other platforms and advertising networks are offering PPC advertising, but they account for much less than 10 percent of market share since these two sites are responsible for nearly 90 percent of the PPC advertising business.
Yes, advertisements that appear in search results earn over 45 percent of page clicks. The people that click on the ads are twice as likely as organic visitors to purchase a product or service. You can reach people looking to purchase with PPC ads, which can have an immediate effect on your sales figures.
The amount that you pay depends on several factors, which includes: – What your contenders would like to pay – How nicely you wrote your ad – How big advertising is – How nicely your landing page operates and how effective your ad is
Though search engines differ, these three basic targeting options are mostly used: – Equipment: You may pick the devices that you wish to target such as desktops and smartphones – Geographical Region: Within a given geographic area also you can target people. – Language: You can select the language you wish to target.
While over 80 percent of businesses have not reviewed their PPC promotions in more than a month, but need you to want to look at the advertising more regularly. PPC specialists suggest monthly campaign check-ins to achieve the strongest results. In contrast, brand-new campaigns should be monitored daily.