Service-Explicit:
These are the messages which require explicit consent from customer, that has been verified directly from the recipient in robust and verifiable manner and recorded by consent registrar. Any service message which does not fall under service-implicit category.
Note:
Additionally, consent template can be linked while creating a service explicit content template.
Illustration:
Messages to the existing customers recommending or promoting their other products or services.
Examples for templates:
Actual message |
Required template format |
|---|---|
|
Your Rs.500 exclusive voucher is UNUSED!! Redeem it on purchase of Rs.1,000 at Marks & Spencer. Use code 654321001 Valid till 31st Mar 2020! T&C.
|
Your Rs.{#var#} exclusive voucher is UNUSED!! Redeem it on purchase of Rs.{#var#} at Marks & Spencer. Use code {#var#} Valid till {#var#}! T&C.
|
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Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click http://m.BajFin.in/Iphr8tFE .T&C
|
Bajaj Finserv Personal Loan needs Minimal Documentation. Fulfil your financial needs in one click {#var#}.
|
|
swedish massage 60min(1): 1355.93,aroma massage 60min(1): 1525.42,s.total(2): 2881.35,
|
swedish massage {#var#},aroma massage {#var#},s.total{#var#},
|
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Hi, In order to best serve you and others, could you click on mosl.co/ywq8FBJpAn to share your meeting experience with Motilal Oswal RM Raju Saha on 22
|
Hi, In order to best serve you and others, could you click on {#var#} to share your meeting experience with {#var#}
|
- Do’s for Content Template
- Use promotional category for communications intended to send from numerical sender id only.
- Transactional category to be used by banking enterprises only & for OTP messages during fund transfer; online payment; merchant txn only.
- Service – explicit category needs to link consent template as well, without which the template gets rejected.
- Choose a relevant/recognizable name for templates
- Use message type as “TEXT” for all general messages & “Unicode” for regional messages.
- Variable {#var#} insertion to be required against values like date; amount; a/c no; OTP; names; etc.
- Always use notepad or notepad ++ to create template, to avoid additional spaces and invalid characters
- Min fixed char required in templates is 6 char (applicable in pure OTP messages only)
- Linking of consent templates for content template categories “promotional” & “service – explicit” is optional (not mandatory)
- Don’ts for Content Template
- Same content template against multiple headers.
- Header selection against irrelevant templates
- Selecting “Transactional” category by non-banking enterprises.
- No or invalid variable format in templates.
- Using double spaces in templates (this can be pre-checked by verifying the template on notepad++ before template submission)
- Templates with less than 6 char or variable insertion alone as template using multiple templates (eg: Dear customer {#var#}{#var#}{#var#}.)
- Do not use external fonts or characters other than those appear on keyboard.