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SEO (SEARCH ENGINE OPTIMIZATION)

On-page and off-page
(i) On-page SEO (Search Engine Optimization).

The On-page activities primarily include infusing keywords in the right quantity, inserting internal links, meta tags, Meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO (Search engine optimization) and most importantly providing the users with quality content.

(ii) Off-page SEO:
Refers to the activities that are performed on a page after it goes live on the web. The activities included in the Off-page SEO include sharing the post, commenting on the post to build engagement, liking the post on the social media, giving the star ratings to the post, answering the queries of the target consumers are all a part of the tasks listed under the Off-page.

Types of On-page and Off-page SEO Techniques
Let’s figure different types of SEO techniques:

On-page SEO
(i) Backlinking:

By giving backlinks to credible sites, the authority of a site increases. A refers to giving the source of the site that has been referred to quote particular information. Giving a to a site that has a higher search engine ranking enables you to have a better level of credibility according to Google’s algorithms and even the SEO Yoast recommended by WordPress.

(ii) Infusing Keywords in Order of Priority
If you are a Digital Marketer, you probably are already aware of what is meant by infusing keywords. But what do I exactly mean when I say infusing keywords in order of priority? well in the assigned keywords as well there are subcategories: primary keywords and secondary keywords.

(iii) Meta Tags, Meta Description, Alt Attributes
The meta tags, meta description, and alt attributes are an important part of the on-page SEO The meta tags mainly comprise of the secondary keywords in the content. The meta tags help Google to read the content better and lets the search engine know the context of the content that is been posted on the web.

(iv) SEO Yoast for WordPress
After you are done with writing your blog, it is suggested that you must always refer to the provided by WordPress to improve the overall quality of the blog. The presents you the key elements that help you to optimize your blog such that it appears at a notable position in the search engine result page.

(v) Image SEO
Image SEO is another way of optimizing the website or the landing pages in specific. An optimized image will appear in the searches made for images on Google. When the user clicks on the link to go to the original source of the image, the user is redirected to your website. Thus, gaining your website traffic. Images are an important component of any website, thus, must be optimized.

(vi) Internal Linking
The internal links are the links of the blogs previously published or the landing pages of the website. The idea behind interlinking is redirecting the user from one page to the other page of the website. This is an attempt to retain the user.

Off-page SEO
As explained above, the off-page SEO deals with the promotion of the content post publishing. Some of the most important and most common off-page practices include:

(i) Sharing
If you think it’s ok to publish a blog and not share it on your social media handles or other connectivity apps that inform people what are you up to. Some of your friends might actually look forward to investing time in your work.

(ii) Commenting
As you might have noticed on Facebook, the posts that are been commented upon automatically appear in the news feed. Same is the case with search engines, the blogs or the posts that receive engagement in the form of sharing and commenting.

(iii) Liking/Star Rating
Liking works just the same as commenting and sharing. The more the number of likes and star ratings on a post, the better is the credibility of that post according to Google. The star ratings especially work as reviews for a particular blog, for both the audience and Google, the star ratings are a means of reviewing the blog.

(iv) Answer Queries-Be Responsive
Your potential consumer would put up questions every now and then. Putting up questions signifies only one thing that your audience is interested in what they are reading.

(v) Look out for what the user is looking for
One of the most important aspects of off-page SEO is spending time on researching where the potential audience’s interest lies in. When you pick topics of interest to your audience, it is an obvious fact that you will be able to build more engagement. isn’t that what you want?

(vii) Develop a Personal Touch with the Target Audience
The off-page SEO has several elements that allow you to develop a personal touch with the users. While your reply to the comments and answer their queries over the social media or right below the blog itself, there is a scope for developing a personal touch witth the audience. the more personally you connect with the audience, the more familiar the audiences would feel
with your brand.

About the author: Obligr™ India Pvt Ltd

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