SEO (SEARCH ENGINE OPTIMIZATION)
SEO is short for “Search Engine Optimization.” To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box.
That’s because keywords are the first things you should learn about when you start to optimize your blog for SEO.This guide is written for a beginner like you to understand the most
fundamental concept of SEO – keywords.
Let’s start with the basics…
If you have been blogging for a while, you probably know that 95% of your traffic is coming from 5% of your posts. In other words, you are probably getting a maximum amount of search engine
traffic from a few hand-picked posts.
Have you ever questioned why these posts are getting so much traffic? Well, the answer is you must have done something right.
The reason is, some of your posts got ranked on the first page of a search engine for keywords that are highly searched for by users.
So here’s the main question to think about:
:Who is the one ranking your content?
At the end of the day, it’s a machine (algorithm) which looks for certain signals in order to rank the content appropriately.
When I say “ranking” of the content, what do I mean? In this context, ranking is the order that pages appear in a search engine’s results page (SERP).
There are many Search Engine Optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy
of your own.
Search engines have two types of listings: those that are paid for, which are usually distinguished as “sponsored links” and those that are organic.
To the right is a screen shot of a Google® search results page. The listings in red are paid ads, and the listings in the green area are organic results.
Organic search engine listings are those that appear down the middle of the page. Search Engine Optimization services are devoted to optimizing sites to appear in the organic listings space. See the diagram above to see where organic listings and paid listings appear in the Google search engine results page.
Spider-driven search engines such as Google®, Yahoo!® and MSN® use “robots” or “crawlers” to score websites across the Internet. Robots “spider/crawl” each site and “score” pages based on how relevant they are. A website’s score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your Search Engine Optimization strategy to position yourself well among the major search engines.
Yahoo!’s Pay Per Click Program shows paid ads at the top and right of the results pages. websites that show up here bid on keyword phrases and pay Yahoo!® a small fee each time the ad is clicked on. The more you bid per phrase the higher your ad will appear on the results page. Yahoo! Pay-Per-Click is a great way to help drive traffic quickly to your website. You can set a daily budget. When you max out your budget, Yahoo! will pull your ad for the remainder of the day.
A comprehensive Search Engine Marketing campaign may encompass both organic optimization for long-term success and a pay per click campaign for immediate results.
Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:
SEO Keyword Research: Choosing the right keywords is critical to Search Engine Optimization success.
301 Redirect: The primary search engine friendly way to redirect your domain name.
Link Popularity: Work to increase traffic by exchanging or achieving links from many high-ranking sites.
:The four pillars of Search Engine Optimization
The four key areas of SEO that site owners need to consider are:
1.technical: How well your content can be crawled and indexed.
2.content: Having the most relevant and best answers to a prospect’s question.
3.on-site: The optimization of your content and HTML.
4.off-site: Building authority to ensure Google stacks the deck in your favor.
5.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your effort.
:Summary: does not need to be overly complex. There are four key areas of Search Engine Optimization that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.
I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.