DIGITAL

What is a Digital Marketing Executives?

Companies are increasingly realizing the importance of Digital Marketing in enhancing their business thus creating many new career paths and job titles. The ability to build an online connection to customers or clients is quickly becoming one of the most highly demanded skills in the job market.
A Digital Marketing Executives is typically responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence. It is their job to keep up to date with relevant issues and latest news through articles and blogs to ensure that their brand is at the forefront of any industry developments.
Digital Marketing Executives, also known as marketing officers or marketing coordinators, are involved in developing marketing campaigns to promote a service, product, event or campaign. While the work of a Marketing Executive varies depending on the type and size of the organisation and sector, the role broadly includes planning, organizing events, sponsorship, advertising, public relations and research. The focus can be on selling a product, a service or raising awareness of an issue that affects the public.
Marketing Executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such Marketing Executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.

These Responsibilities can include:-
1.Conceive and develop efficient and intuitive marketing strategies.
2.Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
3.Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
4.Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
5.Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
6.Monitor progress of campaigns using various metrics and submit reports of performance.
7.Collaborate with managers in preparing budgets and monitoring expenses.

Digital Marketing Executives Job Description:-
A Digital Marketing Executives plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:-
1.Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.
2.Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as Digital Marketing Executing online marketing campaigns.
3.Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign.
4.Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Key skills for marketing Executives:-
1.Good teamwork skills
2.Communication skills and networking ability
3.Adaptability
4.Strong attention to detail
5.Good organisation and planning skills
6.Creativity and writing skills
7.Commercial awareness
8.Numerical skills
9.IT skills

B2B Digital Marketing Services:-
1.Content Marketing
Your online content and properties are often the first impression your customers have of your brand. Creative, innovative and optimized content coupled with amplification best practices is a killer combination that helps your business easy attract, engage, and convert your target audience. Our content marketing services put your brand in front of prospects, then convinces them to take your desired action by catering to their needs and solving their pain points through highly targeted, creative, top quality digital content.
2.Search Engine Optimization
Smart companies seeking that elusive competitive advantage online see the greatest successes with a strategy that employs optimization best practices. SEO Plus takes into consideration search engines, social network and online news media preferences while catering to your customers’ needs. Increase your online visibility and put your brand in front of the right audience, on the right channel, at the right point in their purchasing journey with our SEO services.
3.Social Media Marketing
Understanding your audience is key to your brand’s success in social media. The B2B buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put our pioneering combination of traditional marketing, search marketing and social media to work for your brand, to improve direct website traffic, brand buzz and search engine rankings.
4. Influencer Marketing
As our CEO, Lee Odden, often says, “everyone is influential about something.” B2B influencer marketing isn’t only always about pairing your brand with a celebrity spokesperson. Influencers can range from popular industry speakers and authors, to boots-on-the ground industry experts and up-and comers. Our unique approach to influencer marketing can help you reach your target audience by building relationships with influences who already have industry authority and credibility, and match your brand’s values and those of your prospective clients.
5.Digital Advertising
Online advertising allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads. We ensure companies get the best ROI in their digital advertising efforts through strategic planning, top quality ad creative, and ongoing campaign measurement and optimization.
6.Website Analytics
Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers. Our data-driven approach will help us determine which metrics are most important and what actions we can take to help you convert more customers. Additionally, in order to measure your marketing activities against overarching business goals you must analyze the wealth of data at your fingertips. This data will help you identify successes or inefficiencies, as well as drive future content and planning for website improvements. Our Smart Charts solution helps you not only see a full, real-time picture of your data, but our data analysis team will serve you actionable insights every month to keep those numbers going up and to the right.

About the author: Obligr™ India Pvt Ltd

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