Creating business pages on platforms that are relevant to your business goals. Building custom-branded content for each social account, including cover photos, header photos, profile photos, business verification, etc.
Content shared on social media through a user's profile. It can be as simple as a blurb of text, but can also include images, videos, and links to other content. Other users of the social network can like, comment, and share the post.
Social media ads are one of the quickest and most effective ways to connect with your target audience. ... Social Ads are an incredibly profitable and versatile advertising channel that gives us the ability to build specific campaigns on social media and meet a selection of different business goals at relatively low costs.
The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
Raw footage is the crude output of a video or still camera recording. ... Since it is raw or unrefined, the footage remains as it was captured, retaining all details, true colors and lighting, which allows considerable opportunity for modification. Raw footage is also known as raw video, source footage or source video.