Find out why bulk SMS is a highly effective mobile channel for customer acquisition, engagement and retention
99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)
SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email. (Oracle Marketing Cloud – MME Guide, 2015)
India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)
75% of online rural population in India is online via their mobile devices (Octane Research 2015)
Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)
Compared to other forms of communication such as email, mobile messaging involves far lowly spam and so, consumers are more watchful to their text messages. There is only 5% opt-out cost for SMS marketing engagement. (Nielsen Survey 2014)
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com – 2012)
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© Obligr, Inc All Rights Reserved | Disclosure | Trust and Safety | Cookies | Sitemap | Trademark
