User registration is something that businesses need to do as a part of normal activities such as giving subscription for services or onboarding users to participate in an event. The process may require massive manpower and resources if done in the conventional way. Distributing one missed call number for the users is a smarter alternative. Registration is completed with an auto reply with registration link, which means that you can save time and avoid complications.
Businesses can also use missed calls for user verification as well. For some organisations that deal in online payments and transactions, like banks and ecommerce sellers, it is important to verify the clients and the activities created by them. With a missed call solution, it becomes easy to substitute initiatives like Mobile number verification, OTP and user confirmation. The callers just give you a missed call and you can verify them using their phone number. You have a smarter affirmation system without spending a fortune!
Another smart way benefit of missed call marketing is in the form of a Call Back Service. Whenever a caller leaves a missed call, you get notified via email and text message and you can call them back to reconnect. So technically, you never miss out on prospective customers, even if you miss their calls at any point in time. This makes it an excellent customer engagement strategy.
Reviews and feedback are significant because they bring the opportunity to improve your products and services. Additionally, they help in understanding customer expectations and showcasing patterns. Getting genuine reviews and feedback from your customers becomes easy with a missed call solution. Getting reviews is as easy as providing different missed call numbers for various options that callers can call to share their opinions and answers. What’s more, it also simplifies building, analysing and managing the caller database.
Voting and contests are widely used by businesses as a part of their branding initiatives. They are used by political parties for campaigning as well. However, gathering reactions from live events requires a great deal of manual effort and time if left to a traditional polling and counting system. Missed call service, combined with an integrated CRM, can go a long way in addressing this challenge and providing reliable and accurate data with a fraction of work. Moreover, it is possible to run different contests by using a single missed call number, that too, with the same dashboard.
Another business use case of missed call marketing is in the form of opt-in list building. The business can publish a Toll-Free number and request the customers to give a missed call for being a part of an opt-in list building procedure. Only those who give a missed call voluntarily will be a part of the database or list that you will be using to send across messages and emails as a part of the future marketing campaigns.