Unsolicited Commercial Communication


A new framework for commercial communication

Telemarketer ID: 1402435880000010680

DLT Registration Procedure

Principal Entity Registration

Telemarketer Registration

How to Add Header

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A commercial business (individual or company) dealing with products or services, who would like to communicate with their customers through SMS or Voice


Will the Principal Entity (PE) ID be unique across all access providers in India?

Yes, the Principal Entity ID will be unique across all telecom Access providers in India.

For a Principal Entity, it is not required to register separately with each Access provider/DLT platform.

Each Principal Entity needs to register only once with any of the Access Provider to obtain an Entity ID.

A Principal Entity (PE) can register using the following steps:

i. Visit DLT platform (Hyperlink) and select to sign up as an Enterprise.

ii. Provide valid business PAN, details of authorised person (mobile no. & email ID), business proofs and upload the documents and then pay the registration fee.

iii. Entity registrar will validate and verify details provided by the Principal Entity within 72 working hours.

iv. On successful registration, the entity registrar will approve, register and activate the Entity ID on DLT.

v. The registrar function will inform successful renewal or any discrepancy, i.e. missing document or incorrect details with the applicant on the registered e-mail and mobile number in the defined TAT (72 hours).

vi. Post PE ID activation, each Principal Entity can login to the portal and carry out its functions as per business requirement.

vii. In case the Entity fails to submit requested documents or address queries raised by Registrar within 15 working days, the account will be deleted. In such a scenario, Entity has to create a new account from the beginning.

Mandatory documents are as follows:

i. Govt. registered entity – Letter of Intent/ Agreement issued by the Govt. of India or State Govt.

ii. SEBI registered entity – Certificate of registration issued by SEBI as well as Entity validation on SEBI portal

iii. POI of authorised person.

iv. LOA addressed to TM.

Yes, it is necessary for a Principal Entity to define its line of business. Entity can choose from the list of options during the singup process.

No, a Principal entity cannot send commercial communication related to other line of business as regulation mandates that the content of commercial communication must be aligned to the line of business of the Principal Entity

The validity of a Principal Entity (PE) registration is 1 Year. PE can renew post expiry based on terms and conditions prevailing at that time. A grace period of 30 days will be given.

Aggregator or Reseller – A individual or a company who collects SMS/Voice traffic from enterprises, but DO NOT have direct connection with telecom operator.


All the resellers of Obligr is treated as Telemarketer{Aggregator} in all DLT Portals.

The required documents are:
1. Registration proof of the entity/organization
2. Identity proof of the authorized signatory
3. Address proof of the entity/organization
4. Authorized Signatory letter
5. Registration Fee- INR 5900/- inclusive of GST* in some portal it is free till 31st May 2020
6. PAN Card of the organization
7. GST certificate/ GST declaration of the organization

Yes we are DLT Registered Telemarketer with id – 1402435880000010680. Available on almost every operators in India.

To get yourself registered as a telemarketer, a registration fee of INR 5000 + tax needs to be paid to get registration certificate for 5 years. This is a non-refundable amount.

We request you to please register all your headers and template on All operators DLT platforms before 31st of May 2020.
As any delay on the header registration may result in SMS traffic fail at Operator end.

It takes approx. 7 days to complete the registration process for Telemarketer.

TRAI has clearly stated that if any TSP/Operator sees any traffic coming from TAP through unregistered header they may block the respective POI’s.

You can register your enterprise/number/sender ID for commercial SMS/Call communication on DLT portal website.
For example if you wish to register on BSNL
Step 1: Visit https://www.ucc-bsnl.co.in/signup/
Step 2: Click on “As Telemarketer” & follow the instructions
Once the registration is completed, the Telemarketer’s account will be created and you will be issued a unique Registration ID.
Please register the Principle Entity/Enterprise for whom you plan to send the bulk communication

No, we will be not able to raise any refunds for the SMS/Calls which was sent from your or your users account if it gets rejected due to non registration of Sender ID and Content in DLT Platform

The different categories which qualify for the commercial communication are:
1. Promotional calls/SMS: Communication that promotes/advertises goods & services
2. Transactional calls/SMS: Communication triggered in response to the transaction initiated by the user (e.g. Banking
OTP on purchase of goods/services)
3. Service calls/SMS: Communication that shares the product/service warranty information & updates, safety/security

Commercial Communication means any voice call or message using telecommunication services, where the primary
purpose is to inform about or advertise or solicit business for
1. Goods or services
2. A supplier or prospective supplier of offered goods or services
3. A business or investment opportunity
4. A provider or prospective provider of such an opportunity

Before any commercial communication can be sent, you are required to register with a telecom service provider.

You can access the account with a user ID and a password sent to you via SMS/email at the time of registration. Please remember and note the credentials while undergoing the registration process..

No. There is no limit for the number of SMS/Calls made from the registered CLI/number.

1. For each violation, a penalty of Rs.10,000 will be deducted from the security deposit paid by you.
2. On third violation, additional security deposit of Rs.70,000 needs to be submitted to Airtel. (If not paid, all the numbers/bulk SMS accounts activated in the name of Sender/telemarketer name/address will be disconnected).
3. On 12th violation within a calendar year, all the numbers/bulk SMS accounts activated on the Sender/ telemarketer name/address will be disconnected.

As per the new TCCCPR guidelines, any bulk commercial communication should NOT be done from an individual mobile/landline number which is not registered for bulk communication with a telecom service provider.

In case of violation of the guidelines, the telecom service provider shall restrict the usage on the complained number while the investigation is being carried out. In case of multiple violations & complaints, the number may get permanently disconnected as well.
For more details on the guideline, you may visit

If a complaint is received against a number for unsolicited commercial communication, the usage is restricted to 20 SMS & 20 calls per day (for 1 months or 6 months) while the case is being investigated. This is as per the new TCCCPR guideline.

Yes. You can register with multiple telecom service providers using the same PAN & registration ID with which you are
already registered.

Header is a unique 6-digit string created by an entity for sending commercial communication. Header should be connected to entity’s business category and relevance.


Header is a unique 6-digit string created by an entity for sending commercial communication. Header should be connected to entity’s business category and relevance.

As per the regulation, number series for different types of commercial communication via voice are as follows:

i. “140XX” for sending promotional messages

ii. Fixed line number series (‘040’, ‘044’, ‘022’) for sending transactional/ service messages

No. Headers are non-transferrable. However, a PE can surrender a registered header. Surrendered header is sent back to the header pool and can be allocated on request to any interested PE by header registrar

No, a Principal Entity is not allowed to block a header series for sending commercial communication.

Header is a unique 6-digit alpha string assigned to an individual, business or legal entity for sending commercial communication. Special characters such as @, $, %, &, etc. and blank space (“ ”) are not allowed.

Every principal entity or telemarketer on-behalf of principal entity need to register header with access providers as per the procedure below:

i. Login to the Trubloq using Telemarketer/Principal Entity login credentials

ii. Go to SMS headers-> Add header in header page

iii. Fill the requisite details such as content category, sender ID / header and provide details of sender

iv. Submit the request for approval and make payment through available payment modes

v. Header registrar will validate and verify details provided by the telemarketer/Principal Entity within 60 mins.

vi. On successful registration, the registrar will approve, register the header on the DLT Platform

vii. The registrar function will communicate successful renewal or any discrepancy i.e. missing document or incorrect details with the applicant on the registered e-mail and mobile number in the defined TAT (72 hours).

A newly registered header comes with a lifetime validity. But, if found inactive for more than 90 days, it will be sent back to the header pool and made available for others.

There is no limit on the number of headers registered by a principal entity till date. However, a minimum of one header needs to be registered by a principal entity to send commercial communication to its subscribers

Yes, there is an exclusive header list which cannot be used by a Principal Entity or Telemarketer on-behalf of a Principal Entity at the time of header registration.

The list covers different categories and may not be limited to:

i. Names of celebrities, politicians

ii. Trademarks

iii. Registered companies, brands

iv. Any obscene material

v. Govt., SEBI related headers

Yes, Trubloq enables a Principal Entity/ Telemarketer on behalf of Principal Entity to bulk upload header/ sender ID(s) for transmission of commercial communication.

Promotional Message

Promotional message means commercial communication that can be sent to a mobile subscriber whose preferences are not set (not on DND). Or, any commercial communication that an enterprise can send to an intended Recipient after taking consent to send such messages.

Header (6-digits): 565690, 787878, 987123, 555555, etc.

Sample SMS template1: Happiness Sale on 21 & 22 Dec. Get up to 71% OFF on over 100 brands. Register & get EXTRA Rs. 100/- OFF. Give missed call to 808XXXX234. TnC

Sample SMS template2: 24 Hr Kitchen Furniture SALE up to 35% OFF, till 22 Dec, T&C

Sample SMS template3: Get MY DIET by <NAME OF CONSULTANT> & lose up-to 10Kg. No exercise. No machine. First free consultation Click <URL>. To revoke consent, send SMS as REVOKE HEADER to 1909

Transactional Message

Transactional message means a message which contains One Time Password (OTP) and requires to complete a banking transaction initiated by the bank customer. This is applicable to all banks including national/ scheduled/ private/ Govt. and MNC banks.

Header (6-alpha): KLMNOP, TRUBLQ, DLTDLT, etc.

Sample SMS template1: 763892 is the OTP for trxn of INR 9876.90 at ABCD App with your card XX0000. OTP is valid for 10 mins. Pls do not share it with anyone.

Sample SMS template2: 763892 is OTP for txn of INR 373.32 at ABCD on XYZ Bank Credit Card XX0000. OTPs are SECRET. DO NOT disclose it to anyone. Bank NEVER asks for OTP.

Service Implicit Message

Service Implicit: Any messages, arising out of customer’s actions or his relationship with the Sender, that is not promotional, and is not in the interest of the customer to block such communications. These messages may or may not be triggered by a subscriber-initiated transaction and will not be blocked for subscribers who have otherwise blocked service messages also.

 Confirmation messages of a net banking or a credit/debit transaction;
 Product purchase confirmation; delivery status of a parcel;
 OTP required for e-commerce website, app login, social media apps, KYC, etc.;
 Messages from home operator; Messages from schools regarding attendance/transport;
 Messages from hospitals/clinics regarding appointment/discharge reports;
 Govt./TRAI/DoT mandated messages, advisories, messages from state Govt., LEAs, local
authorities, traffic advisories, election commission, disaster management advisories;
 Service messages from car workshops, gadget service centers;
 Day-end/ month-end settlement alerts to securities/demat account holders.

Header (6-alpha): ABCDE, AFIOMA, UNFOCO, etc.

Sample SMS template1: Hello! Your A/C no. <XXXXX> has been debited by Rs. <XXXX> The A/C balance is Rs. <XXXX> on <DD/MM/YY> The A/C balance is Rs. <XXXX> Info: <TYPE>/<PURPOSE>/< Rs.  of template OR REFERENCE NUMBERs

Sample SMS template2: Dear Customer, as per your request, contact details have been updated against your fixed deposit account.

Sample SMS template3: Dear Customer, your order has been picked up by the delivery boy and is on his way. Your delicious pizza is reaching early!

Service Explicit Message

Any service message which doesn’t fall under the category of service message (Implicit) will be sent only against service explicit, digitally verified/verifiable consent that has been taken from the subscriber by the respective enterprise.

Header (6-alpha): NUTUKI, PRIZEM, ZSERTA, etc.

Sample SMS template1: Dear Customer, Congratulations on your Home Anniversary! Now avail a Top-up up to Rs 50 lacs* with ROI @9.20%* on your Home Loan. Call Toll Free 1800XXXXX00 *T&C

Sample SMS template2: Dear , based on your relationship, we are approving a per-approved Home Loan up to Rs. 1 crore. Click here https://www.domain.com/ . Regards, QT Housing. T&C.

How to Add Consent Template

How to Add Content Template

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