DLT
Consent Template
Creation Guidelines
- Consent Template:
Standard message that is sent to consumers seeking their consent to receive promotional/marketing communication from a particular brand for a given scope.
While creating consent template, following details needs to be filled:
- Template Name: Name as per their choice
- Brand Name: Their product/trade name or if they have multiple brand names
Example: Enterprise “Jubilant Food Works” owns 3 brand portfolios “Domino’s Pizza; Dunkin’ Donuts & Hong’s Kitchen”
- Scope of consent: Type of communications they want to send to end users (We would like to send communication regarding all marketing offers and events to our registered customers. {opt-out procedure can also be given}). It should not contain any actual message contents.
Examples:
- Would Like to Send Communication Regarding All Marketing Offers and Events to Our Registered Customers
- “ABC Solutions” needs Your Consent in Order to Serve You Better. We May Send You Messages About Your Account Information, Activity and Our Best Offers
- We will send you updates, transactions, recommendations of our services or products being a registered customer with us.
With above details filled, enterprise can submit the template for approval. There is no limitation for enterprise on creation of no. of consent templates. Post approval by the registrar, enterprise can link these consent template to their content templates in promotional or service explicit category (optional) accordingly (shown in below snapshot).
Do's for consent Template
- Choose a short name to a template which is relevant. This helps in choosing right consent template while creating content templates in promotional or service explicit categories.
- Brand name should be relevant to details mentioned in scope of content
- Scope of content should be relevant to mentioned brand & intent of the consent to be mentioned.
- If entity wants to provide opt-out information, that needs to be provided completely. E.g “To opt-out, send SMS as STOP to 1234567890”
Don’ts for Consent Template
- Not to use generic names for templates like “template1; template2, etc.”
- Not to mention invalid or irrelevant names under brand. This will be treated as invalid template.
- Not to enter actual message sent to customer, no shot message like “consent; sms to customers; etc.”
- No variable to be used in scope of consent, as variable applicable to content templates only.
- Multiple consents not required by entity unless it is required by enterprise, like example mentioned explaining brand name field.